Why owners need a personal CRM
Small businesses grow on repeat customers and word of mouth. That depends on remembering people: their names, what they bought, what they mentioned last time, and when you said you’d follow up. Most of that lives in your head or scattered across texts, and it slips when you’re busy.
What owners keep in BlackBook
- Notes on regulars and clients: preferences, family names, the project they mentioned
- Vendors, contractors and referral partners, with what you agreed and when
- Follow-up reminders, so “I’ll check in next month” actually happens
- Birthday reminders, for a quick personal note that customers remember
- Pulse, which suggests who to reach out to next from your notes, history and reminders
Fast enough for a busy day
It’s on your iPhone, so you can add a note in seconds right after a conversation at the counter or on a job site. Before someone comes back in, a quick look reminds you what you talked about last time.
Private by design
There’s no account or login. Your notes stay on your iPhone and private iCloud, there are no ad SDKs, and your data is never sold. Start free with the 25 people who matter most.
More on this: how to remember details about people, how to keep in touch with people, and a personal CRM for salespeople.
BlackBook facts
- Platform: iPhone, iOS 17.6 or later
- Price: free download; optional BlackBook Pro subscription (prices shown in the app)
- Free plan: 25 people, 2 notes per person, 30 days of interaction history
- Pro: unlimited people and full history, VIP reminders and insights, relationship notes with tags, duplicate detection, BlackBook AI
- AI: on-device via Apple Intelligence (Pro, iOS 26, compatible iPhone)
- Privacy: data on your device and private iCloud, no account, no ad SDKs, data never sold
- Developer: Preston Earnest / Earnestly Studios LLC
Frequently asked questions
Is BlackBook a sales pipeline or team CRM?
No. BlackBook is a personal CRM for one person on iPhone. It has no deal stages, invoicing or shared team workspace. It’s for the notes, follow-ups and birthdays that keep your relationships warm.
Can I use it for customers and friends at the same time?
Yes. Many owners keep customers, vendors, referral partners and friends in one place, since a lot of those relationships overlap.
Is my data private?
BlackBook needs no account. Your people and notes stay on your iPhone and in your private iCloud. There are no ad SDKs, and your data is never sold.
Is BlackBook free?
BlackBook is free to download with a free plan of 25 people, two notes per person and 30 days of interaction history. BlackBook Pro is an optional subscription for unlimited people and full history: in the US it’s $4.99 a month or $29.99 a year, and the annual plan includes a 1-week free trial. Prices are shown in the app.
What iPhones does it run on?
BlackBook requires iOS 17.6 or later. On iOS 26 with a compatible iPhone, BlackBook Pro adds on-device Apple Intelligence features.
Remember every customer.
BlackBook is free to download for iPhone (iOS 17.6+). Start with 25 people, no account needed.
Get BlackBook – Personal CRM