Why event planners need a personal CRM
A lot of planning work comes from people who have already seen you run an event: a past client planning the next one, a guest who asked for your card, or a venue coordinator who recommends you. That only pays off if you stay in touch after the event is over, and it’s easy to go quiet in the middle of a busy season. A personal CRM keeps those relationships from depending on memory.
What event planners keep in BlackBook
- A short note after each event, with a reminder to check in before the next season or anniversary
- Which venues, vendors and past clients referred someone, so you remember to say thank you
- Leads from showcases, open houses and calls who said “let’s talk closer to the date”
- Personal details clients mention, like a new baby, a move or a company milestone
- Birthdays, anniversaries and other dates worth a quick message
- Pulse, which suggests who to reach out to next from your notes, history and reminders
A check-in in a minute
When a reminder comes up, open the person in BlackBook and see what you talked about last time and what they were planning. Send a short, specific note, then add what they said back so the next check-in is even easier.
Private by design
There’s no account or login. Your notes stay on your iPhone and private iCloud, there are no ad SDKs, and your data is never sold. Start free with the 25 clients, venues and vendors you most want to keep up with.
More on this: how to remember details about people, how to follow up after a networking event, and a personal CRM for freelancers.
BlackBook facts
- Platform: iPhone, iOS 17.6 or later
- Price: free download; optional BlackBook Pro subscription (prices shown in the app)
- Free plan: 25 people, 2 notes per person, 30 days of interaction history
- Pro: unlimited people and full history, VIP reminders and insights, relationship notes with tags, duplicate detection, BlackBook AI
- AI: on-device via Apple Intelligence (Pro, iOS 26, compatible iPhone)
- Privacy: data on your device and private iCloud, no account, no ad SDKs, data never sold
- Developer: Preston Earnest / Earnestly Studios LLC
Frequently asked questions
Is BlackBook event planning software?
No. BlackBook is a personal CRM for one person on iPhone. It doesn’t do timelines, budgets, seating charts, contracts, invoices or team boards. Keep those in your planning tools; BlackBook is for remembering people and following up.
What do event planners use a personal CRM for?
Mostly staying in touch between events: checking in with past clients before the next season, thanking and keeping up with vendors and venues who refer you, following up with leads from showcases and open houses, and remembering the personal details that make a check-in feel natural.
Is my data private?
BlackBook needs no account. Your people and notes stay on your iPhone and in your private iCloud. There are no ad SDKs, and your data is never sold. Keep client contracts and payment details in the tools your business uses for them.
Is BlackBook free?
BlackBook is free to download with a free plan of 25 people, two notes per person and 30 days of interaction history. BlackBook Pro is an optional subscription for unlimited people and full history: in the US it’s $4.99 a month or $29.99 a year, and the annual plan includes a 1-week free trial. Prices are shown in the app.
What iPhones does it run on?
BlackBook requires iOS 17.6 or later. On iOS 26 with a compatible iPhone, BlackBook Pro adds on-device Apple Intelligence features.
Keep past clients booking again.
BlackBook is free to download for iPhone (iOS 17.6+). Start with 25 people, no account needed.
Get BlackBook – Personal CRM