Why wedding vendors need a personal CRM
Most wedding businesses grow by word of mouth: a planner recommends you, a venue puts you on its preferred list, a past couple tells a friend who just got engaged. Those relationships are easy to lose track of between busy seasons. A personal CRM keeps the people, how you know them and when to reach out in one place on your iPhone, so a referral gets a thank-you and a past couple hears from you at the right moment.
What wedding vendors keep in BlackBook
- Planners, coordinators and venue managers who refer you, and who they sent your way
- Other vendors you work alongside and want to recommend (and be recommended by)
- Past couples, with anniversary dates and a reminder to check in
- People you met at bridal shows, open houses and styled shoots and meant to follow up with
- Thank-you notes you owe after a referral, so they go out while it still matters
- Pulse, which suggests who to reach out to next from your notes, history and reminders
Next to your booking tools, not instead of them
BlackBook isn’t built for inquiries, contracts, invoices, payments, timelines or galleries. Keep those in the software you already use to run your business. Use BlackBook for your own relationship notes and follow-ups.
Private by design
There’s no account or login. Your notes live on your iPhone and in your own private iCloud, there are no ad SDKs, and your data is never sold. Start free with the 25 planners, venues and past couples who matter most to your business.
More on this: a personal CRM for photographers, a personal CRM for event planners, and a personal CRM for small business owners.
BlackBook facts
- Platform: iPhone, iOS 17.6 or later
- Price: free download; optional BlackBook Pro subscription (prices shown in the app)
- Free plan: 25 people, 2 notes per person, 30 days of interaction history
- Pro: optional subscription with VIP reminders and insights, relationship notes with tags, duplicate detection, BlackBook AI
- AI: on-device via Apple Intelligence (Pro, iOS 26, compatible iPhone)
- Privacy: data lives on your iPhone and in your private iCloud, no account, no ad SDKs, data never sold
- Developer: Preston Earnest / Earnestly Studios LLC
Frequently asked questions
Does BlackBook replace my booking or studio software?
No. BlackBook doesn’t handle inquiries, contracts, invoices, payments, timelines or galleries. Keep using the tools you already use to run your business. BlackBook is your own list of the people behind your referrals and the follow-ups you mean to make.
Who do wedding vendors keep in BlackBook?
Planners and coordinators who refer you, venue managers, other vendors you work alongside (florists, photographers, DJs, caterers, officiants), past couples you want to stay in touch with, and people you met at bridal shows and styled shoots.
What should I keep out of BlackBook?
Keep contracts, payment details and anything you’ve agreed to keep confidential in your business systems. BlackBook works best for relationship notes, like how you met someone, who referred whom, what they liked working on and when to check in.
Is my data private?
BlackBook needs no account. Your people and notes live on your iPhone and in your own private iCloud, not on a BlackBook server. There are no ad SDKs, and your data is never sold.
Is BlackBook free?
BlackBook is free to download with a free plan of 25 people, two notes per person and 30 days of interaction history. BlackBook Pro is an optional subscription: in the US it’s $4.99 a month or $29.99 a year, and the annual plan includes a 1-week free trial. Prices are shown in the app.
What iPhones does it run on?
BlackBook requires iOS 17.6 or later. On iOS 26 with a compatible iPhone, BlackBook Pro adds on-device Apple Intelligence features.
Keep every planner, venue and past couple close.
BlackBook is free to download for iPhone (iOS 17.6+). Start with 25 people, no account needed.
Get BlackBook – Personal CRM